Posts Tagged ‘ageism’


Written by Halli Casser-Jayne on . Posted in HC-J Blog

ThenewseniorwomenBookTired of feeling invisible? Sick of getting no respect? Not willing to take it anymore? Three women of a certain age come together on The Halli Casser-Jayne Show,  Wednesday, November 11, 3 pm ET, to talk about fighting back with attitude. Joining Halli at her table are the authors of THE NEW SENIOR WOMAN: REINVENTING THE YEARS BEYOND MID-LIFE: Dr. Barbara M. Fleisher and Dr. Thelma Reese, and Cheryl Benton, aka the “head tomato,” the founder and publisher of The Three Tomatoes, a digital lifestyle magazine for “women who aren’t kids”.

Barbara Fleisher and Thelma Reese, the founders of the popular website, for women over 60 are members of the fastest growing part of the population: senior women in their retirement years also known as “Women of a Certain Age.” Wives, moms, grand moms and successful college professors, the two “old” friends came together, serving as catalysts for witty, candid, and inspirational conversation for women entering their retirement years as told in their tantalizing book THE NEW SENIOR WOMAN, REINVENTING THE YEARS BEYOND MID-LIFE, a compilation of conversations with women from 60+ to 100.

ThenewseniorwomenImageThreetomatoesAfter running her own successful ad agency on Long Island, Cheryl Benton sold her agency to one of the largest ad agencies in the world, and spent nearly 25 year in the New York City ad agency world of mad men and women. Benton, aka the “head tomato” then founded and became publisher of The Three, a digital lifestyle magazine for “women who aren’t kids”. Having lived and worked for many years in the land of size zero twenty-somethings, she was truly starting to feel like an invisible woman. She created The Three Tomatoes “just for the fun of it” as the antidote for invisibility and sent it to 60 friends. The rest, as they say, is history.

A conversation with three dynamic women of a certain age about being a certain age and loving it on The Halli Casser-Jayne Show, Wednesday, November 11, 3 pm ET. For more information visit Halli Casser-Jayne dot com.


Written by Halli Casser-Jayne on . Posted in HC-J Blog

Yesterday, while some of the great minds of our times focused on The Feminine Mystique on The Halli Casser-Jayne Show, Talk Radio for Fine Minds an upstart young male reporter by the name of Luke Russert dared to confront Nancy Pelosi in her bid to remain house minority leader with a simply asinine question: Whether she was too old to lead, whether the leadership should give itself up for more junior members.

Russert: “You’re just going to stay on prohibits the party from having a younger leadership, hurts the party in the long run. What’s your response?”

The other Congressional women standing with Pelosi booed and cried, “Discrimination!” while Pelosi just brushed him off by yelling “Next!” before adding her own barb.

Pelosi: “You always ask that question except to Mitch McConnell.”

Russert didn’t back down, insisting that his question applied to the male Congressional representatives who are over 70 as well, and Pelosi launched into a (well-deserved) tirade, beginning with “Let’s for a moment honor that as a legitimate question, although it’s quite offensive, although you don’t realize that.”

Pelosi handled the obnoxious ageist  and sexist question with aplomb in noting that Russert had not asked that question of male leaders. Then she calmly explained — not just to the reporter, but to all those who may not understand — that often, women don’t accrue the necessary seniority for traditional advancement because they are penalized when they decide to spend time raising their families.

So true, so true.

But there is more here, and it applies to male seniors every bit as much as females, something the world used to know but in the last fifty years seems to have forgotten: Wisdom is the gift of age. Age is not a disease, but a gift. We have more to contribute to society as we age, not less!

In our current youth-centric culture, we are considered old before we are fifty and useless after forty, in a time when we might live to the ripe age of one hundred.

It’s time that we all explored our culture’s disrespect for age and the truth that having lived a longer life, indeed, brings WISDOM not obsolescence.

What the hell is going on here? How is it that a life well-lived, according to the current laws of American culture makes a person over forty obsolete, a truth that is more a problem for women than for men?

Economics surely plays a role — and bad economics at that. Because what might have been true for a short period of time: that discretionary income rested in the hands of 18-24 year olds is no longer true. Today’s youth, even those with college degrees are having a difficult time finding employment. The fact that the young had money to spare, often thanks to their generous parents, led to our youth-centric culture. That is not the way things stand today.

The good news here, as a measure of bad economics defining our culture, is meted out by a change seen in network programming and the advertising industry.  Once the focus of television advertisers, the youth culture is’t necessarily an advertiser’s target audience. Long overlooked by network TV, boomers are getting more prime-time respect. Five years ago, advertisers on national networks paid $45 for each 1,000 viewers, age 50-plus watching at prime time, says media research firm SQAD. This year the figure is headed for $52 as advertisers and networks increasingly compete for older viewers. One winner is CBS: its shows NCIS, 60 Minutes and Blue Bloods draw three of the five largest audiences age 55 and over. Since money rules in the American culture, Boomers own the power these days, if not the respect of youth.

We complain about the demise of family life. Where once generations of families lived together and were ruled by their matriarchs and patriarchs this is no longer true. Families are scattered, as well as fractured in our divorce-centric culture. How well do our children know their grandparents? What influence can the wise have on the nubile when their interaction is an occasional Skype conversation from thousands of miles away?

All of this fuel for thought for Luke Russert and his generation.

Yes, Luke, it’s time we all took a look at the ways of our youth culture, and soon, because NONE OF US is getting any younger.


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