DONALD TRUMP with NEWSWEEK’S MATTHEW COOPER & BRAND CONSULTANT RICHARD KREVOLIN
He’s wowed them, frustrated them, endeared them, flummoxed the best and the brightest and Wednesday, December 2, 3 pm ET a journalist and brand maker will dissect the candidacy of Donald Trump when joining Halli at her table on The Halli Casser‐Jayne Show is Newsweek’s Matthew Cooper and author of THE HOOK, Richard Krevolin.
Journalist and veteran White House correspondent, Matthew Cooper is known for his in-depth reporting and analysis from Washington. Mr Cooper has worked for some of America’s most prestigious magazines including Time, The New Republic, National Journal and U.S. News & World Report. He wrote for Newsweek in the 1990s and rejoined the re-launched magazine in 2014. Cooper also earned national attention during the CIA leak case when he was held in contempt of court and threatened with imprisonment for his refusal to name his sources and to testify before the Grand Jury regarding the Valerie Plame CIA leak investigation, a case that went all the way to the Supreme Court. He has appeared on “60 Minutes,” “Meet the Press,” Hardball, The O’Reilly Factor and This Week with George Stephanopoulos. Cooper has interviewed and has written extensively on Mr. Trump.
Richard W. Krevolin is a consultant, playwright, screenwriter, and professor who leads workshops on all aspects of storytelling. He has flown around the world to teach the art of communication and storytelling to executives, creatives, and brand managers at many different companies, including Vaseline, Pepperidge Farms, J. Walter Thompson, Ogilvy, Panera Bread and Nike. His consulting work has affected hundreds of TV commercials produced worldwide, many of which have won awards, including a Golden Lion at Cannes and The People’s Choice Award in China. Krevolin is a graduate of Yale University and earned a master’s degree from both UCLA and USC. Krevolin turns all he has learned from his time telling stories in Hollywood to the business world in his fascinating new book THE HOOK, HOW TO SHARE YOUR BRAND’S UNIQUE STORY TO ENGAGE CUSTOMERS, BOOST SALES, AND ACHIEVE HEARTFELT SUCCESS.
A look at the brand that is GOP candidate for the American presidency, Donald Trump Wednesday, December 2, 3 pm ET on The Halli Casser‐Jayne Show . For more information visit Halli Casser-Jayne dot com.
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